A design studio dedicated to building integrated, comprehensive and bespoke digital systems.


Fleisher/Ollman Gallery

Who They Are

Fleisher/Ollman is a commercial art gallery with an established reputation as one of the world’s premiere sources for self-taught art, helping to define the field and to develop major public and private collections.

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“In revamping Fleisher/Ollman’s website we had particular desires that required a creative approach, both on the front and back ends. From our first meeting with GrayBits it was clear that they were not only willing, but eager to work with us on tailoring the design and CMS to fit our needs. They were organized, easy to communicate with, fast, and open to suggestions. We are thrilled with the gallery’s new site, and I look forward to a continued collaboration as the site grows.”

Claire Iltis, Associate Director


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Fleisher/Ollman Gallery needed to redesign and develop their website to showcase the vast archive of artists that have exhibited at the gallery and promote upcoming and current exhibitions, art fairs, news and publications.

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We built a website based on Fleisher/Ollman's updated identity and seamlessly migrated all content from their previous website. 

The original site was built as a set of custom PHP and static pages. However, the gallery maintains an internal database of text and image based content that GrayBits utilized in order to build a content management system that enabled the gallery to easily upload content and images into the new website. The CMS reflects the structure of the gallery's internal database with interfaces customized both to the database content types and the new front end design, making it user-friendly for maintaining current and upcoming exhibitions, news, publications, and available works. 

Visitors have the ability to browse the extensive exhibition history and artists' pages, inquire about artworks, as well as view correlating publications, news, and gallery open hours. 

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The extensive collection of both available and exhibited works is accessible to visitors through an easy-to-use artist search interface. The complete list of both represented and exhibited artists can be interactively filtered by artist name to show matching artists that have either been exhibited at the gallery or have works available for purchase.

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