Partisan Records' website now features relevant news from their represented artists as well as promotes tour dates in a clean typographic design. The design direction is an homage to Partisan Records' indie roots using a minimalist approach to typesetting and animation, placing emphasis on the beautiful photography the label has acquired through its years of work. The website design drew inspiration from the updated logo mark created by Vance Wellenstein.
“GrayBits was an absolute dream to work with from start to finish. We came to them with how we wanted the website to feel, and they made that sentiment come alive through their bespoke design and coding. They listened carefully to our vision and applied it to every detail of the final site. They were organized, with their own easy-to-use project management system, and were always incredibly responsive. We’re delighted with the finished outcome, and couldn’t recommend them more highly as a partner.”
Francesca Harvey, Digital Marketing Manager
GrayBits implemented three main integrations. The integration with Bandsintown gives visitors the ability to browse and filter tour dates and allows artists signed to Partisan Records to independently update tour schedules. The MailChimp integration allows Partisan Records to maintain their current mailing list while producing a sign-up form consistent with the updated identity. The Ochre (Ecommerce) integration allows for seamless purchasing of records and a music player for instant audio enjoyment.