Who They Are
SingleThread Farms is a sophisticated farm, restaurant, and inn with multicourse menus of hyperlocal Californian-Japanese fare.
"GrayBits immediately hit the road running. Their initial enthusiasm to understand our brand, culture and driving principles made us feel at ease that their process would be instrumental in helping them to create a website we felt would reflect our unique brand sensibilities. After several months, questions, design iterations, we formed a trust that GrayBits was going to deliver a finished product we would be all proud of and that was usable from the CMS backend to the forward facing interface. The GrayBits team doesn't just leave you when it's over; they are there to support you even when you have the simplest of questions. We are so happy that we used GrayBits to update our website. They were professional, on time, kind and thoughtful in their execution of ideas. We would highly recommend them and look forward to a continued relationship with them in the future."
Anne L. Greenberg, Digital Platforms Director
SingleThread Farms approached us to redevelop and expand their single page website to showcase the multifaceted experience of staying and dining at SingleThread in Healdsburg, California. Each component of SingleThread, from the farm, to the restaurant, to the inn, needed simplified but all encompassing information to guide visitors through the site on how each aspect bridges together the thread that is SingleThread. SingleThread has had an outstanding year, receiving two stars from Michelin and was awarded Miele One To Watch, The World's 50 Best Restaurants. We were excited to redevelop the site to highlight their achievements.
We expanded the website using their established identity as a brand and were inspired by the atmospheric interior design of the restaurant and inn.
We built out ten main pages focusing on Bookings, Farm, Restaurant, Inn, Artisans, Team & Careers, Blog, Press, Events, and Gift Certificates. The CMS reflects the thoughtfully considered day to day operations and collaborations that makes up SingleThread Farms.
GrayBits also developed for SingleThread's CMS a blog that is used as a marketing tool for optimizing their newsletter campaigns to increase traffic for booking a table or room.
Visitors have the ability to browse on the website the seasonally changing produce and flowers at the farm, new experiences at the inn and restaurant, the team and artisans, press, upcoming and past events, and a thoughtfully curated blog that opens the doors to the inner workings of SingleThread Farms