A design and development consultancy dedicated to building integrated, comprehensive and bespoke digital systems.

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Zan Casting

Who They Are

A New York City based casting agency specializing in print advertising, commercials, digital media, editorials, film, runway, and voice over.

The agency’s casting perspective comes from an authentic and streetwise spirit that celebrates individuality.

Their innovative approach harnesses both established and emerging talent, and together with social networking and street scouting, they’re able to present adiverse pool of talent for a broad range of clients.

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Reference

“GrayBits creatively executed the design and development of our company website in an incredibly efficient timeline. The entire process was smooth, professional, and fast. The design ideas merged seamlessly with the direction we wanted to deliver and the team took our feedback well in implementing any adjustments. We couldn’t be happier with all aspects of this experience and with our end result!”

Zan Ludlum, Casting Director/Founder

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Needs

Zan Casting approached us to redesign their website as well as develop an integrated back end system to handle casting calls and client presentations.

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Implementation

We designed a responsive portfolio website that reflects the culture and aesthetics of Zan Casting.

After understanding the casting process and work flow of the client, we developed a custom web application, integrated with a model and casting database and an automated model sign-in process. The back end enables Zan and her team to maintain model portfolios, create custom casting presentations, and generate PDFs of the client specific casting.

The new back end system we developed qualitatively improved and streamlined the casting and client presentation process for Zan and her team. We continue to work with them on new features as their needs grow.

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