GrayBits is a design studio dedicated to building integrated, comprehensive and bespoke digital systems.

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  • Web design & development
  • Identity design
  • Custom ecommerce solutions
  • Internal digital tools
  • Print collateral

Content Management System

We build our websites with our in-house Content Management System, GrayMatter, and ecommerce engine, GreenMatter. We do not offer services for Wordpress or Square Space. If you want to know more about GrayMatter and GreenMatter features, email


Small Business and Wholesale

GreenMatter is our ecommerce engine. We can either build custom solutions or discuss other integrations and options. The best way to learn more about GreenMatter or other integrations is email


Our content management system and websites are built with search indexing in mind (Search Engine Optimization). Pages have semantic layout with meaningful page titles, urls and html tags. Our websites includes meta tags, either automatically derived or entered manually. Clients only need to maintain the website content.


GrayBits reviews our sites against the Level AA criteria of the WCAG 2.0. We recommend that our clients also hire an external agency to review the website for ADA compliance as well as consult on internal policies to maintain such compliance. We can provide recommendations for such agencies.

Content & Migration

Once the content management system is built, clients can start uploading content or GrayBits can migrate existing content. 

Project Management

We use Rasters, our in-house project management tool where clients can leave messages or assign tasks to our team. With nothing lost in an email chain, Rasters ensures all revisions and bug-fixes are addressed in a timely and documented fashion.